Cleaning Products
Cleaning Agent Additive The client produces additives for cleaning agents and other process fluids. They are interested in introducing green (or greener) chemistries. BFK Solutions provided an extensive evaluation of technical, potential formulator and distributor partnering, and safety/environmental regulatory issues. New Invention, Cleaning Validation and Monitoring The client is a small company that has designed a novel approach to validation and monitoring with potential utility in a number of critical cleaning applications. BFK Solutions provided support for intellectual property issues. We also introduced them to appropriate technical and marketing partners. Aqueous Cleaning Agent, Market Expansion The company had designed a safer, environmentally-preferred cleaning agent for consumer use. BFK Solutions tested the performance in industrial and military applications. We presented the results to a military group and outlined the potential for growth to the client. Aqueous Cleaning Agent, Reality Check Another company had designed an environmentally-preferred cleaning agent and requested an assessment by BFK Solutions. Our review of product performance indicated that the product did not clean effectively enough compared with existing options. We provided the client with a dispassionate assessment. Cleaning Process Equipment, Market Definition Aqueous Processes for the Australian military Process Equipment, Market Expansion A company sold process equipment for laboratory applications. Many of the products were also suitable in critical cleaning applications. BFK Solutions helped the client to focus on promising markets and introduced them to potential distribution partners. Introduction to Cleaning 
The world needs effective products for critical cleaning, including cleaning chemistries and equipment. While the field can be lucrative, the barriers to introduction of new products in this high-technology, specialized, and competitive market are high. Introducing new cleaning agents and systems requires careful product design, thorough testing, an understanding or regulatory requirements/trends, and an appreciation of customer requirements for cleaning process performance. We guide our clients toward successful product introduction. Our work with cleaning agent and cleaning equipment companies is conducted on a contractual, project basis, not on the basis of sales, commissions or referral fees. This definitive separation from sales allows producers and suppliers of cleaning agents to achieve a clear assessment of market potential, regulatory constraints, and barriers to introduction.
A non-chemical cleaning process faced market resistance. BFK Solutions accompanied the equipment supplier to a number of potential end-users and worked with both the end-users and the supplier to assess performance. In some cases, we determined that relatively minor changes in design or operating instructions improved product acceptance. In a few applications, it became clear that the product was not the right one for the job. Understanding the limitations of the product allowed the supplier to concentrate on more promising applications.
The client, a distributor of cleaning chemicals and equipment, had a goal of obtaining acceptance of aqueous cleaning processes as replacements for traditional solvent processes by the Australian military. We evaluated technical performance and personnel acceptance in similar applications in the U.S. and suggested scenarios that would maximize success.
Potential investors in a cleaning equipment company had great business sense, but no knowledge of the cleaning world. BFK Solutions conducted an in-house workshop; and within one day we were able to bring them up to speed on cleaning basics, competitive products, and regulatory issues. The new company continues to grow and prosper.
Trade Show Tactics
Trade shows can be frenetic, exhausting, and competitive. Barbara Kanegsberg has a background in retail sales; and she is attuned to the “do’s” and “don’ts” of trade show vendor behavior. BFK Solutions conducted an in-house workshop for the technical personnel at a major supplier to allow them to more productively interact with trade show attendees.
Cleaning Products